The goal was to create branding for a streaming service aimed at supporting a friendly community amongst the more toxic streaming community. The “s” logo with 2 connecting dots and arches radiating out is meant to represent the connections of multiple people, while also portraying the live nature of streaming. The color palette and gradients were carefully selected to emulate the vibrant lighting commonly used by popular streamers, creating a sense of familiarity and connection. Drawing inspiration from the iconic artist Keith Haring, known for his portrayal of diverse communities, the branding aimed to reflect his spirit of inclusivity and celebrate the power of art to bring people together.