Planter Box
Quarterly subscription box branding
The aim was to create branding that portrayed Planter Box’s overall approachable experience of the gardening subscription. An arched window scene was used to create this experience. Rounded for a soft approachable shape, and the warm embrace of the sunset as you gaze out the window for a sense of comfort and ease. Shades of youthful light greens to matured dark greens were also used in order to embody the plant growth cycle.
Logo Variations
Brand Elements
Business Package// 8.5" x 11" Letterhead/ 4.125" x 9.5" Envelope/ 2" x 3.5" Business Card
Website
The intent for the website was to make it user friendly; not only for usability but also to emulate the simple to use nature of the services. A more minimalistic design approach with a limited color palette was used in order to do so.
Website Mock-up on iPad// 11.04" x 8.46"
Website Mock-up on iMac// 18.1" x 21.5"
Packaging
While the objective for the packaging was to mirror the brand’s devotion to sustainability. The box itself is simple, in order to limit the usage of inks and dyes that are harmful to the environment. This also makes it versatile and usable for each quarters theme, and most importantly easy to recycle or empty and reuse.
Packaging// 12" x 9" x 4" Box/ 3" x 4.5" Seed Packets/ 4" x 5" Garden Guide/ 1" x 7" Soil Stakes/ 2.75" x 2.75" Soil Sticker/ 3.25" x 10.25" Box Sticker
Packaging// 12" x 9" x 4" Box
Seed Packet & Booklet// 3" x 4.5" Seed Packets/ 4" x 5" Garden Guide
Garden Guide/ 4" x 5"